International Journal of Communication Publishes a Special Section on Big Data Discourses
How do we imagine Big Data—and why does our imagination matter?
This Special Section on Big Data Discourses, guest edited by Christian Pentzold and Charlotte Knorr, is driven by a simple but urgent idea: Big Data is not only a technological phenomenon. It is also a discursive one. The ways we talk about data—its promises, dangers, and futures—actively shape how datafication unfolds in practice. Narratives, metaphors, and imaginaries do not merely accompany technological advancement. They guide investment decisions, inform policy, structure institutions, and legitimize particular forms of power.
The Special Section turns attention to the discursive layer of Big Data. It examines how ideas, affects, and visions circulate across corporate communication, policy documents, journalism, public debate, and everyday sensemaking. Drawing on perspectives from communication studies, STS, sociology, linguistics, and critical data studies, the contributions in this Special Section explore how Big Data is imagined as objective, inevitable, efficient—and how these imaginaries compete and collide. The Special Section encourages thinking about data not as raw facts, but as outcomes of interpretation, classification, and social negotiation.
These articles are timely. As Big Data and AI increasingly shape governance, security, health, and everyday media use, public debate often lags behind technological implementation. Discourses about data tend to travel faster than critical understanding. By analyzing sociotechnical imaginaries and everyday folk theories, the Forum provides tools to better understand how data power operates beyond code and infrastructure.
At a moment when access to data and analytical capacity remains deeply uneven, the Special Section foregrounds the power of concepts, labels, and stories about Big Data that may circulate more widely than data itself. By unpacking these discourses, the contributions open space for critique—and for imagining alternative, more accountable data futures.
We invite you to read these articles that published in the International Journal of Communication on January 27, 2026. Please log into ijoc.org to read the papers of interest. We look forward to your feedback!
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Big Data Discourses: Introduction to the Special Section
Charlotte Knorr, Christian Pentzold
A Model of Frame Categories for Analyzing Media Discourse of Emerging Technologies
Emma Kaylee Graves-Sandriman
Reframing Datafication: News Media Discourses on Big Data and AI
Maria Cristina Paganoni, Gastón Becerra
Ask Me Anything! ◕‿◕ – How ChatGPT Got Hyped Into Being
Jascha Bareis
Curating AI Into Being: Hacks/Hackers as Amplifiers of Journalism’s Digital Futures
Andreas Hepp
Data Feelings: Everyday Affects and Sensory Dimensions of Personal Digital Data
Ash Watson, Deborah Lupton
Aesthetics of Boundless Insight: On the Scalar Ideology of the Data Imaginary
Magdalena Krysztoforska, Oliver Kenny
A New Source of the Self? A Critical View on the Domestication of Data
Jun Yu
Deceptive Stories About Scale: Digital Technology, Public Services, and the Promise of Efficiency
Alison B. Powell
Data in India’s Digital Public Infrastructure (DPI): A Deliberative Policy Ecology Approach
Preeti Raghunath
Toward Disability Data Justice: A Critical Discussion of Disability and Big Data Discourses
Kuansong Victor Zhuang, Gerard Goggin
Cultural Motifs of Big Data in User-Generated Content: A Semiautomated Analysis of 10 Years of Discourse
Charlotte Knorr, Andreas Niekler, Christian Pentzold
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Silvio Waisbord, Editor
Kady Bell-Garcia, Managing Editor
Chi Zhang, Managing Editor, Special Sections
Andrew Taylor, Webmaster
Christian Pentzold and Charlotte Knorr, Guest Editors
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