International Journal of Communication Publishes a Special Section on Health Communication

Health comm pix

This Special Section on “Health Communication through Media Narratives: Factors, Processes and Effects” brings together 10 original papers (plus an editorial introduction) on current research in the area of narrative health communication worldwide. Narrative health communication — a form of persuasive communication to promote healthy behavior — presents its message in the structure of a story.

This Special Section focuses on the primary question:  How are people influenced by health narratives and what characteristics make a health narrative persuasive?

These papers investigate a wide range of health topics, such as HPV vaccination, HIV prevention, physical exercise, organ donation, drunk driving, cancer, and cardiovascular diseases.  All 10 studies have important implications for the understanding of how people process health narratives, and moreover, contribute to the practice of designing effective health narratives. This Special Section provides a synthesis of knowledge which indicates the significant trends that are taking place in this research area and point to directions for future studies.

We invite you to read these articles that published in the International Journal of Communication on November 20, 2017. Please Ctrl+Click on the article titles below for direct linking to the papers of interest.

Health Communication through Media Narratives: Factors, Processes and Effects — Introduction
Katalin Balint, Helena Bilandzic

Operational and Conceptual Trends in Narrative Persuasion Research:  Comparing Health and Non-Health Related Contexts
Michael Dahlstrom, Jeff Niederdeppe, Lijing Gao, Xiaowen Zhu

Transportation Into Narrative Worlds and the Motivation to Change Health-Related Behavior
Timon Gebbers, John B. F. De Wit, Markus Appel

Moved to Act: Examining the Role of Mixed Affect and Cognitive Elaboration in “Accidental” Narrative Persuasion
Enny Das, Tijmen Nobbe, Mary Beth Oliver

“Don’t Make My Mistake”: On the Processing of Narrative Fear Appeals
Joëlle A. Ooms, Carel J.M. Jansen, Saar Hommes, John C.J. Hoeks

Who Cares What Others Think? The Role of Latinas’ Acculturation in the Processing of HPV Vaccination Narrative Messages
Nathan Walter, Sheila T. Murphy, Lauren B. Frank, Lourdes Baezconde-Garbanati

“She Died of a Mother’s Broken Heart”: Media and Audiences’ Framing of Health Narratives of Heart-Related Celebrity Deaths
Hilde Van den Bulck

Engaging Doctors and Depressed Patients: Effects of Referential Viewpoint and Role Similarity in Health Narratives
Kobie van Krieken, José Sanders

Risk Versus Planning Health Narratives Targeting Dutch Truck Drivers: Obtaining Impact Via Different Routes?
Anniek Boeijinga, Hans Hoeken, José Sanders

Dispelling Fears and Myths of Organ Donation: How Narratives Including Information Reduce Ambivalence and Reactance
Freya Sukalla, Anna J. M. Wagner, Isabel Rackow

The Narrative Within the Narrative: The Effectiveness of Narrative HIV Prevention Ads Depends on Their Placement Within a Context Narrative
Anja Kalch, Helena Bilandzic


Larry Gross

Arlene Luck
Managing Editor

Katalin E. Balint, Helena Bilandzic
Guest Editors